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Sales Culture with Joe Lemon
Joe Lemon
232 episodes
1 day ago
The Sales Culture Podcast shares real conversations on how growth teams stay human as they scale with AI. Hosted by Joe Lemon, the show explores how sales, marketing, and revenue leaders are using AI to work smarter—without losing empathy, creativity, or trust. Each episode dives into what’s actually working in the field: from building better teams and customer experiences to redefining what “human connection” means in a digital world. It’s not about replacing people. It’s about helping people grow alongside technology.
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All content for Sales Culture with Joe Lemon is the property of Joe Lemon and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
The Sales Culture Podcast shares real conversations on how growth teams stay human as they scale with AI. Hosted by Joe Lemon, the show explores how sales, marketing, and revenue leaders are using AI to work smarter—without losing empathy, creativity, or trust. Each episode dives into what’s actually working in the field: from building better teams and customer experiences to redefining what “human connection” means in a digital world. It’s not about replacing people. It’s about helping people grow alongside technology.
Show more...
Careers
Business
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161. Authentic Content for Boring B2B Businesses with Rasmus Basilier
Sales Culture with Joe Lemon
19 minutes 55 seconds
2 years ago
161. Authentic Content for Boring B2B Businesses with Rasmus Basilier

In this episode of the Shaping Culture podcast, host Joe Lemon interviews Rasmus Basler, an authentic content performance coach. We discuss the importance of content for boring businesses.

Rasmus advises against repurposing content, importance of short-form content. The conversation highlights the potential for businesses to leverage content marketing, with Rasmus emphasizing the importance of authenticity.


Connect with Rasmus Basilier

Linkedin: https://www.linkedin.com/in/rasmusbasilier/The Authentic Content Method: https://podcasters.spotify.com/pod/show/rasmus-basilier


Connect with Joe Lemon

Linkedin: https://www.linkedin.com/in/joealexlemon/

IG: https://www.instagram.com/joealexlemon/

Sales Culture with Joe Lemon
The Sales Culture Podcast shares real conversations on how growth teams stay human as they scale with AI. Hosted by Joe Lemon, the show explores how sales, marketing, and revenue leaders are using AI to work smarter—without losing empathy, creativity, or trust. Each episode dives into what’s actually working in the field: from building better teams and customer experiences to redefining what “human connection” means in a digital world. It’s not about replacing people. It’s about helping people grow alongside technology.