171. Paul-Lukas Hoffschmidt : Mastering Prospecting and Data-Driven Strategies for Market Domination

https://is1-ssl.mzstatic.com/image/thumb/Podcasts116/v4/01/cc/5a/01cc5af0-02ab-ce2a-3e98-c7f0d1be0294/mza_6084760750281648126.jpg/600x600bb.jpg

Sales Culture with Joe Lemon

Joe Lemon

232 episodes

16 hours ago

The Sales Culture Podcast shares real conversations on how growth teams stay human as they scale with AI. Hosted by Joe Lemon, the show explores how sales, marketing, and revenue leaders are using AI to work smarter—without losing empathy, creativity, or trust. Each episode dives into what’s actually working in the field: from building better teams and customer experiences to redefining what “human connection” means in a digital world. It’s not about replacing people. It’s about helping people grow alongside technology.

Careers

Business

RSS

All content for Sales Culture with Joe Lemon is the property of Joe Lemon and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Careers

Business

https://d3t3ozftmdmh3i.cloudfront.net/staging/podcast_uploaded_episode/91656/91656-1708432440681-0c109032ba78a.jpg

171. Paul-Lukas Hoffschmidt : Mastering Prospecting and Data-Driven Strategies for Market Domination

Sales Culture with Joe Lemon

25 minutes 24 seconds

1 year ago

171. Paul-Lukas Hoffschmidt : Mastering Prospecting and Data-Driven Strategies for Market Domination

Tap into: SalesCulture.co

How do MedTech startups and SMBs looking to elevate their sales and marketing game in a data-driven world?

In this episode of Sales Culture Podcast, host Joe Lemon delves into the evolving challenges of email marketing, social selling, and leveraging data for effective strategies in the medical technology industry.

With guest Paul Lucas, founder of Alpha Sophia, they explore actionable tactics for startups and small to medium-sized businesses (SMBs) in the MedTech sector. They discuss overcoming budget constraints, utilizing data for targeted marketing, and selecting the proper channels for outreach. Lucas shares insights on the Alpha Sophia platform's unique ability to identify key opinion leaders and influencers, offering startups a competitive edge.

The conversation also touches on the shift towards a sales and marketing-driven approach post-product development, the significance of early engagement on social media, and the evolving landscape of MedTech marketing. This episode is a treasure trove for MedTech startups and SMBs looking to elevate their sales and marketing game in a data-driven world.

00:00:00 Sales Culture: Medtech Startup Strategy

00:00:59 Alpha Sophia's Founder on The Pod

00:01:27 How to Leverage Sales Data in Medtech?

00:03:16 How to Build a Medical Marketing Team with Data-Driven Sales?

00:05:45 How to Find the KOLs (Key Opinion Leaders) of Tomorrow?

00:08:00 How to Leverage Social Media for Medical Marketing?

00:12:39 MEDTech Startup Social Media Growth

00:14:23 How To Build a Healthcare Sales Platform with LinkedIn?

00:21:45 What's Next for AlphaSophia?

00:22:57 AI in the Medtech World

Connect with Paul-Lukas Hoffschmidt on LinkedIn

https://www.linkedin.com/in/hoffschmidt/overlay/about-this-profile/
→ Let’s Connect + hit the icon on my profile + tap into the show ↳ Be the first to see (all of) my posts and stay connected. ↳ Listen to the podcast - SalesCulture.co

Linkedin: [https://www.linkedin.com/in/joealexlemon/](https://www.linkedin.com/in/joealexlemon/) IG: [https://www.instagram.com/joealexlemon/](https://www.instagram.com/joealexlemon/) TikTok: [https://vm.tiktok.com/ZMdF9f7hg/](https://vm.tiktok.com/ZMdF9f7hg/)