Struggling to hit quotas with cold calls and low email open rates? This episode of the Sales Culture Podcast reveals a game-changing approach for B2B salespeople.

Traditional advertising is broken! Learn how creators are getting robbed by platforms and discover a better way to monetize your expertise.

Host Joe Lemon explains the concept of the "Category Evangelist" and how salespeople can leverage content marketing (podcasts, YouTube, etc.) to build relationships, attract leads, and close deals.

This episode is packed with insights for:

• Salespeople looking for new sales strategies
• Entrepreneurs and side hustlers in sales or marketing
• Anyone who wants to build a personal brand and influence in their industry