In this episode, your host Louis Nicholls sits down with multiple-time founder, YCombinator alumnus and author of 'The Mom Test' - Rob Fitzpatrick.
Rob's book is hands down the best resource on how to do customer discovery. It's full of actionable advice on how to talk to customers and learn if your business is a good idea - even when everyone is lying to you.
It's also compulsory reading for S4F course participants, and everyone who takes the course gets a copy included.
In our chat, Rob explains...
... and much more, including listener questions.
You can find Rob at RobFitz.com and get the book here.