Welcome to Sales for Founders, the podcast for founders who want to go from hating sales to making sales.

This week, your host Louis is talking to sales expert Brendan McAdams.

Brendan is the cofounder of Expertscape. He also has over two decades of experience working as a salesperson. And — last but not least — he recently released a book and runs live trainings on how to get better at sales.

In this episode, we talk about…

 - ... how did Brendan make the first sales for Expertscape?

 - ... what qualities does a founder need to become “good enough” at sales?

 - ... how has sales changed over the past few decades?

… and much, much more!

You can find Brendan on Twitter.

And don’t forget to check out the totally free fundamentals of sales course at SalesForFounders.com