Welcome to Sales for Founders, the podcast for founders who want to go from hating sales to making sales.

We have Brendan McAdams at the microphone today for a conversation with Joe Valenti, founder of BrokrBindr, a SaaS application that automates the various functions and processes in the operation of a mortgage broker business.

We're talking SaaS sales today, and particularly about:

... early-stage sales,

... the challenges of onboarding,

... how to think about product adoption and engagement,

... and buyer psychology.

You're sure to hear some familiar patterns in this episode, along with a few ideas on how to compress the sales onboarding process.

And please feel free to ask us a question that we can tackle in an upcoming podcast, or say hi to us over on Twitter at @louisnicholls_ and @brendanmcadams.

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