Welcome to Sales for Founders, the podcast for founders who want to go from hating sales to making sales.

Louis is back behind the mic for another season of Sales for Founders...

... and this time he's joined by a cohost — sales expert and previous guest Brendan McAdams!

We're mixing up the normal format this series with a mix of real-life founder interviews and "expert chats" — where Brendan and Louis do a casual deep dive exploring a specific sales topic founders struggle with (and how to do it better).

This week we're starting at the beginning and talking about why founders don't like doing sales. Is it fear? Lack of skill? Or are you in such a bad sales mindset that you think all sales is sleazy?

We get to the bottom of it in today's episode.

Say hi to us (or ask a question) over on Twitter at @louisnicholls_ and @brendanmcadams

Thanks for listening!