Welcome to Sales for Founders, the podcast for founders who want to go from hating sales to making sales.

First impressions can make all the difference, and that's especially true when it comes to the first important conversation you have with a prospective customer. Things move quickly, you're still figuring each other out, and there are plenty of pitfalls to avoid.

In this episode, Louis and Brendan cover some of the key strategies, tactics and considerations that can help you prepare for that all important first sales call.

That includes things like:

• ... knowing who you're speaking with,
  
• ... having a strategy in place,
  
• ... setting the stage, and
  
• ... optimizing for success.

Make that first impression a good one while you set yourself up to maximize the potential.

Say hi to us (or ask a question) over on Twitter at @louisnicholls_ and @brendanmcadams