This week, your host Louis Nicholls sits down with Andrew Askins. 

Andrew is the cofounder and CEO of Krit - a technical agency that helps non-technical founders turn ideas into functioning products.

In a new format for the show, Andrew will walk us through his sales journey - from a failed startup attempt to a successful digital agency doing over $50k in monthly revenue.

If you’ve ever considered consulting, freelancing or even setting up your own agency, this episode is packed with great advice. We talk about cold emails, productising client qualification, and how the sales process has changed over time - from outbound to a more reliable, inbound approach.

You can find Andrew on Twitter, and don't forget to check out the Krit blog for some super useful insights into early stage product development.