I’m recording this quietly from my family home this holiday, but the message is anything but quiet: As a founder, your #1 job isn't to manage—it’s to sell the vision and the outcome.

I watched a sales clerk fumble a deal with my mother because the clerk obsessed over "antibacterial steam" while ignoring the one result my mother actually needed. Don’t let that be you. Whether you’re trying to keep employees from jumping ship for a bigger paycheck or trying to close a skeptical lead, you must paint a picture of the future.

What You’ll Master in This Episode:

 * The Vision Advantage: How Jeff Bezos and Mark Zuckerberg use one-liners to build empires.

 * Outcomes Over Specs: Why "Low-KVA compatibility" beats "7kg capacity" every single time.

 * Mission vs. Mercenary: Build a team that stays for the journey, not just the January bonus.

 * Legacy Systems: How to transition from a "one-man show" to an enduring institution like Dangote.

Listen to the full episode now and Subscribe to the podcast for more raw, battle-tested sales strategies.

P.S. I’m hosting a specialized sales training program from January 12th – 23rd, 2026, focused on closing over the phone. Don't miss out.