STOP Feeling Incompetent! Sales Isn't Theory, It's Performance!

You’re trying to sell, and it feels hard. You’re getting discouraged by rejection, and maybe you've felt that sting of self-doubt and failure. I'm Tavershima Ayede, and in this second part of our discussion, I’m being direct and assertive: you must stop thinking of sales as a knowledge subject like accounting.

This is the urgent, practical perspective you need. Sales, like the military, sports, or music, is a performance discipline. Success is defined by what you can do and the number of attempts you make, not just what you know!

I use analogies—from an Olympic gymnast's years of training to a musician’s 'studio rat' decades—to prove that your success requires relentless preparation and discipline.

What You Will Learn in This Essential Episode:

 * The Emotional Truth: Why selling carries a unique emotional toll and how to manage the inevitable disappointment.

 * The Business Reality: The hard stats that show why the business journey is naturally rough—and it’s not just you!

 * The Repetition Principle: Why using the proper technique plus a sufficient number of attempts (the "reps") is the only recipe for consistent results. There is no magic guru help!

Ready to Transform Your Sales Performance?

I'm hosting a paid training program starting January 12, 2026, designed to change your behavior and produce results. Bonus: I have a client looking to hire employees for phone-selling roles in Lagos, and I will vet candidates from this training class.

I insist you stop feeling incompetent and start putting in the work!

Listen now to get this critical perspective and then reach out to me via phone, text, or WhatsApp at 080-64662140 to discuss the training or job opportunity!

Don't wait—subscribe to the podcast for more practical business truths!