Stories about B2B executives continuously improving sales results through the principles of reason, systems thinking, and respect for people (also known as operational excellence, including Lean, Six Sigma, Shingo Institute, and similar methods).
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Stories about B2B executives continuously improving sales results through the principles of reason, systems thinking, and respect for people (also known as operational excellence, including Lean, Six Sigma, Shingo Institute, and similar methods).
Bud Hyler | Aligning Sales and Marketing Through Feedback
Sales Process Excellence Podcast
31 minutes
6 years ago
Bud Hyler | Aligning Sales and Marketing Through Feedback
The purpose of marketing goes beyond creating awareness and stimulating interest. It is also to serve the needs of sales channels and individual salespeople in connecting with their customers. Bud Hyler shares examples of how marketing can get closer to customers and sales. And, the kind of feedback they should be looking for to improve their work.
He also talks about:
• The parallel to engineering and manufacturing
• How knowing less can help with a sales call
• An extreme example of feedback that got Bud’s attention
And more.
Listen now
Mentioned in This Episode: www.logmkt.com
Sales Process Excellence Podcast
Stories about B2B executives continuously improving sales results through the principles of reason, systems thinking, and respect for people (also known as operational excellence, including Lean, Six Sigma, Shingo Institute, and similar methods).
