Stories about B2B executives continuously improving sales results through the principles of reason, systems thinking, and respect for people (also known as operational excellence, including Lean, Six Sigma, Shingo Institute, and similar methods).
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Stories about B2B executives continuously improving sales results through the principles of reason, systems thinking, and respect for people (also known as operational excellence, including Lean, Six Sigma, Shingo Institute, and similar methods).
Burke McCarthy | How to Grow (Relative to Your Competitors) During Any Recession
Sales Process Excellence Podcast
30 minutes
6 years ago
Burke McCarthy | How to Grow (Relative to Your Competitors) During Any Recession
Too often, says Burke McCarthy, companies focus on their product… the technology they’re offering, as well as the price. But prospects and customers don’t care about that. No, they’re looking for value. And that exists only between their ears, not in your product. This recognition fundamentally changes how you approach sales and marketing. Burke reveals the best source to determine this value – it’s closer than you think – as well as how to implement it.
Sales Process Excellence Podcast
Stories about B2B executives continuously improving sales results through the principles of reason, systems thinking, and respect for people (also known as operational excellence, including Lean, Six Sigma, Shingo Institute, and similar methods).
