Stop wasting money on lead generation that doesn’t work. In this solo episode of Sales Talk for CEOs, Alice Heiman delivers a powerful, no-nonsense rant every B2B CEO needs to hear. She challenges the outdated playbook of cold calling and SDR-driven outreach, revealing why it's costing you more than it’s delivering and what to do about it. Alice shares real examples and modern strategies to generate high-quality leads that fill your pipeline without burning out your sales team. From leveragin...
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Stop wasting money on lead generation that doesn’t work. In this solo episode of Sales Talk for CEOs, Alice Heiman delivers a powerful, no-nonsense rant every B2B CEO needs to hear. She challenges the outdated playbook of cold calling and SDR-driven outreach, revealing why it's costing you more than it’s delivering and what to do about it. Alice shares real examples and modern strategies to generate high-quality leads that fill your pipeline without burning out your sales team. From leveragin...
Ep178 How Brittany Trafis Rode the AI Wave to Reinvent the Agency Model (and Grow Sales Fast)
Sales Talk for CEOs
34 minutes
1 month ago
Ep178 How Brittany Trafis Rode the AI Wave to Reinvent the Agency Model (and Grow Sales Fast)
What happens when a seasoned marketer reimagines everything she knows about agencies, on a beach, notebook in hand, while her kids play nearby? Brittany Trafis, CEO and co-founder of Soarion Digital, shares how she built an AI-powered agency that challenges everything about traditional marketing models. In this episode, Brittany walks Alice Heiman through the rapid sales growth of Soarion: from early experiments to real client results, through founder-led sales and how boldly saying “the agen...
Sales Talk for CEOs
Stop wasting money on lead generation that doesn’t work. In this solo episode of Sales Talk for CEOs, Alice Heiman delivers a powerful, no-nonsense rant every B2B CEO needs to hear. She challenges the outdated playbook of cold calling and SDR-driven outreach, revealing why it's costing you more than it’s delivering and what to do about it. Alice shares real examples and modern strategies to generate high-quality leads that fill your pipeline without burning out your sales team. From leveragin...
