Stop wasting money on lead generation that doesn’t work. In this solo episode of Sales Talk for CEOs, Alice Heiman delivers a powerful, no-nonsense rant every B2B CEO needs to hear. She challenges the outdated playbook of cold calling and SDR-driven outreach, revealing why it's costing you more than it’s delivering and what to do about it. Alice shares real examples and modern strategies to generate high-quality leads that fill your pipeline without burning out your sales team. From leveragin...
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Stop wasting money on lead generation that doesn’t work. In this solo episode of Sales Talk for CEOs, Alice Heiman delivers a powerful, no-nonsense rant every B2B CEO needs to hear. She challenges the outdated playbook of cold calling and SDR-driven outreach, revealing why it's costing you more than it’s delivering and what to do about it. Alice shares real examples and modern strategies to generate high-quality leads that fill your pipeline without burning out your sales team. From leveragin...
Ep181 From “Disruptive Influence” to CEO Storytelling Coach: How Jeff Abracen Helps Founders Sell with Stories
Sales Talk for CEOs
48 minutes
1 month ago
Ep181 From “Disruptive Influence” to CEO Storytelling Coach: How Jeff Abracen Helps Founders Sell with Stories
When CEOs struggle to connect with customers, teams, or investors, it's rarely a strategy problem, it’s a storytelling problem. In this episode of Sales Talk for CEOs, Alice Heiman sits down with Jeff Abracen, Founder of Disruptive Influence and storytelling coach to tech leaders, to uncover why a great story is a terrible thing to waste. Jeff shares how he turned a high school “disruptive influence” label into a superpower for transforming leaders into magnetic storytellers. With a focus on ...
Sales Talk for CEOs
Stop wasting money on lead generation that doesn’t work. In this solo episode of Sales Talk for CEOs, Alice Heiman delivers a powerful, no-nonsense rant every B2B CEO needs to hear. She challenges the outdated playbook of cold calling and SDR-driven outreach, revealing why it's costing you more than it’s delivering and what to do about it. Alice shares real examples and modern strategies to generate high-quality leads that fill your pipeline without burning out your sales team. From leveragin...
