Route-to-market is one the main strategies that determines which distribution channels a brand should use to deliver a product to your target customers. It’s a strategy that companies use when they want to achieve a specific business objective or when you need to manage your logistics cost or accelerate growth in a given market. To achieve the perfect strategy, the main philosophy should be to allocate the right channels, to the right customers, for the right reasons.
However, today, it is more relevant to think of ‘Route to consumer’ as you may not always sell through retailers, wholesalers, or distributors. Stream to know more!!

Visit our website : https://salesbeat.co/

Learn more in our blog : https://blog.salesbeat.co/

Or find us on :

Twitter : https://twitter.com/salesbeatco/

LinkedIn : https://www.linkedin.com/company/salesbeat/

Facebook : https://www.facebook.com/salesbeatco