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Crossroads → Turner →Coca-Cola → Hawks CEO: Steve Koonin on Change, Adapting, and Principles
Same Game Different Turf
35 minutes
3 days ago
Crossroads → Turner →Coca-Cola → Hawks CEO: Steve Koonin on Change, Adapting, and Principles
Steve Koonin’s career spans multiple industries, from the spirits business to Coca-Cola and Turner, and ultimately to becoming CEO of the Atlanta Hawks at 57. We navigate transition when the path has to be created, how we build skills that travel, and how we stay relevant as the world keeps changing.
We talk about separating identity from work, using guiding principles to make hard decisions, building reputation through relationships, and why adaptability and continuous learning matter more than any single role. If you’re in a season of transition, this episode offers a grounded way to think about change without losing momentum or perspective.
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#Transition #Leadership #Reinvention #CareerGrowth #PersonalGrowth #ChangeManagement #HighPerformance #SportsBusiness #BrandBuilding #Learning