SEO stands for Search Engine Optimization, which is the practice of increasing the quantity and quality of traffic to your website through organic search engine results. Seo also improves and increases your site’s visibility for relevant searches. The better visibility your pages have in search results, the more likely you are to get traffic to your website and your business will rise . Search engine optimization (SEO)  also increases our page ranking in search engines by doing on page seo and off page seo or by doing search engine marketing. Why is SEO important?  Search Engine Optimization brings the traffic to your website organically known as organic traffic. It is "free" —meaning a search engine shows organic part of your content in the SERP (Search Engine Results Page), you don’t have to pay anything . When the user clicks on the link and visits your website, you don’t have to pay Google for it.. And that  describes(mentioned above) why SEO is important.