Are you overwhelmed with running your small business? This podcast is about what a small business owner needs to know to run their business like a qualified CEO, especially those who are Christians. Jim Anderson is a trained and experienced small-business CEO who founded and ran one in the Information Technology training industry, became a leader in that industry, and has consulted with other small-business owners for over 25 years. He is on a mission to eradicate small business failure. We will have educational content and periodically have guests share their expertise. We will have new content for you every week.
Psalmtree CEO Mastery Community: www.psalmtreeceomastery.com
Are you overwhelmed with running your small business? This podcast is about what a small business owner needs to know to run their business like a qualified CEO, especially those who are Christians. Jim Anderson is a trained and experienced small-business CEO who founded and ran one in the Information Technology training industry, became a leader in that industry, and has consulted with other small-business owners for over 25 years. He is on a mission to eradicate small business failure. We will have educational content and periodically have guests share their expertise. We will have new content for you every week.
Psalmtree CEO Mastery Community: www.psalmtreeceomastery.com
Summary
In this conversation, Jim emphasizes the importance of focus in business, particularly for Christian entrepreneurs. He discusses how serving a specific target market can lead to greater clarity, effectiveness, and ultimately, business growth. Jim highlights the significance of understanding competitive advantages, the dangers of trying to serve everyone, and the biblical wisdom that supports the idea of having a clear calling. He also explores the concepts of primary and flanker markets, the role of demographics and psychographics in marketing, and the necessity of making decisions based on stewardship rather than fear.
Community Link: www.psalmtreeceomastery.com
Chapters
00:00 The Power of Focus in Business
05:46 Competitive Advantage and Strategy
11:52 Biblical Wisdom on Focus and Calling
18:04 Identifying Your Most Probable Customer
24:10 Stewardship Over Fear in Business Decisions
29:02 Conclusion: Serving the Right People Well
Keywords
business focus, target market, competitive advantage, niche marketing, biblical wisdom, customer profiling, demographics, psychographics, stewardship, Christian business