Are you overwhelmed with running your small business? This podcast is about what a small business owner needs to know to run their business like a qualified CEO, especially those who are Christians. Jim Anderson is a trained and experienced small-business CEO who founded and ran one in the Information Technology training industry, became a leader in that industry, and has consulted with other small-business owners for over 25 years. He is on a mission to eradicate small business failure. We will have educational content and periodically have guests share their expertise. We will have new content for you every week.
Psalmtree CEO Mastery Community: www.psalmtreeceomastery.com
Are you overwhelmed with running your small business? This podcast is about what a small business owner needs to know to run their business like a qualified CEO, especially those who are Christians. Jim Anderson is a trained and experienced small-business CEO who founded and ran one in the Information Technology training industry, became a leader in that industry, and has consulted with other small-business owners for over 25 years. He is on a mission to eradicate small business failure. We will have educational content and periodically have guests share their expertise. We will have new content for you every week.
Psalmtree CEO Mastery Community: www.psalmtreeceomastery.com
Summary
In this conversation, Jim discusses the critical aspects of lead generation for Christian business owners, emphasizing the importance of selecting the right channels for communication. He highlights common mistakes made in lead generation strategies, the biblical principles that guide effective marketing, and the need for alignment between message and channel. Jim encourages business owners to approach lead generation with wisdom and discernment, ensuring that their methods resonate with their target audience.
Community Link: www.psalmtreeceomastery.com
Chapters
00:00 Understanding Lead Generation Challenges
01:39 The Importance of Choosing the Right Channels
06:07 Common Mistakes in Lead Generation
10:22 Biblical Tests for Effective Channels
14:39 Exploring Lead Generation Channels
20:39 The Fit Between Channels and Customers
22:10 Stewardship vs. Salesmanship
24:00 Aligning Message and Channel for Success
Keywords
lead generation, Christian business, marketing channels, business strategy, communication, customer engagement, biblical wisdom, business growth, CEO mastery, influence