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Savvy Startup Marketer
Lindsey Wagnon
85 episodes
3 weeks ago


Resourceful, proven in realtime marketing methods for the bootstrapped new business. Launch and scale from no budget, no audience and no clue to your first six-figure year with the Savvy Startup approach. How to lean on simple automation and practical solutions for sales momentum.


Created by Lindsey Wagnon, a 20-year marketer, INC 500 Sales Marketing Director and marketing coach to over 500 female business owners.

The website: www.lindseywagnon.com

The contact: lindsey@lindseywagnon.com



FREE MARKETING ESSENTIALS COURSE

Enroll here for free


SAVVY STARTUP MARKETER PROGRAM

www.savvystartupmarketer.com

PROMO CODE: Use savvypod for $100 off Savvy Startup Marketer


SALES READY INTENSIVE

Click here to book

PROMO CODE: Use SSMPOD for 20% off


AFFILIATE LINKS

Leadpages: https://try.leadpages.com/62ves3zfhrc9


GUEST SIGN UP & SPONSORSHIP INFO

https://lindseywagnon.com/podcast


Hosted on Acast. See acast.com/privacy for more information.

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All content for Savvy Startup Marketer is the property of Lindsey Wagnon and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.


Resourceful, proven in realtime marketing methods for the bootstrapped new business. Launch and scale from no budget, no audience and no clue to your first six-figure year with the Savvy Startup approach. How to lean on simple automation and practical solutions for sales momentum.


Created by Lindsey Wagnon, a 20-year marketer, INC 500 Sales Marketing Director and marketing coach to over 500 female business owners.

The website: www.lindseywagnon.com

The contact: lindsey@lindseywagnon.com



FREE MARKETING ESSENTIALS COURSE

Enroll here for free


SAVVY STARTUP MARKETER PROGRAM

www.savvystartupmarketer.com

PROMO CODE: Use savvypod for $100 off Savvy Startup Marketer


SALES READY INTENSIVE

Click here to book

PROMO CODE: Use SSMPOD for 20% off


AFFILIATE LINKS

Leadpages: https://try.leadpages.com/62ves3zfhrc9


GUEST SIGN UP & SPONSORSHIP INFO

https://lindseywagnon.com/podcast


Hosted on Acast. See acast.com/privacy for more information.

Show more...
Marketing
Religion & Spirituality,
Business,
Christianity,
Entrepreneurship
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82. The first year: Groundwork for launching an events & lifestyle business with Alexandra Marziello of Back Two Home Base
Savvy Startup Marketer
25 minutes 11 seconds
1 month ago
82. The first year: Groundwork for launching an events & lifestyle business with Alexandra Marziello of Back Two Home Base

The first year: Launching lifestyle brand Back to Home Base with Alexandra Marziello


In this episode, host Lindsey is joined by Alexandra, founder of the digital lifestyle brand Back to Home Base and host of the Planned-ish podcast.


Alexandra shares her journey from working in corporate finance for 13 years to launching her business in March, driven by her passion for stress-free, real-life hosting and connection. As a twin mom, she recognized the need for hosting advice that moves beyond the "Pinterest-perfect" ideal and focuses on making memories without spending endless hours planning. Back to Home Base offers digital party playbooks, recipes, and her signature Home Base Hosting Club—a done-for-you monthly membership providing everything from menus and recipes to decor links and activities, designed for people who love gathering but are short on time.




✨ Episode Highlights

  • From Corporate Finance to Creative Brand: Alexandra spent 13 years in corporate finance before launching Back to Home Base in March, channeling her love for planning and hosting into a business.
  • Real-Life Hosting: Back to Home Base is a digital lifestyle brand focused on making hosting and home feel doable, not "Pinterest-perfect," for parents and busy individuals.
  • The Home Base Hosting Club: A monthly, done-for-you membership that provides an entire themed hosting experience, including exclusive recipes, full menus, playlists, and links to decor and activities.
  • Top Holiday Hosting Tip: Focus on pre-prepping food in advance (aim for recipes under 20-30 minutes) and don't be afraid to use store-bought shortcuts (like serving store-bought dip in an elevated way).
  • The Launch Journey: Alexandra’s first year has been a humbling period of groundwork and building, balancing the creative side she loves with the steep learning curve of tech, website creation, and marketing while raising twin two-year-old boys.


Follow Alexandra on Instagram @backtwohomebase

Follow the Planned-ish Podcast

Check out the Back Two Home Base website



FREE

MARKETING ESSENTIALS COURSE

MarketingEssentialsCourse.com


SALES READY INTENSIVE

Click here to book

PROMO CODE: Use SSMPOD for 20% off


GUEST SIGN UP + BUY ME A COFFEE + SPONSORSHIP INFO

Visit https://lindseywagnon.com/podcast



Hosted on Acast. See acast.com/privacy for more information.

Savvy Startup Marketer


Resourceful, proven in realtime marketing methods for the bootstrapped new business. Launch and scale from no budget, no audience and no clue to your first six-figure year with the Savvy Startup approach. How to lean on simple automation and practical solutions for sales momentum.


Created by Lindsey Wagnon, a 20-year marketer, INC 500 Sales Marketing Director and marketing coach to over 500 female business owners.

The website: www.lindseywagnon.com

The contact: lindsey@lindseywagnon.com



FREE MARKETING ESSENTIALS COURSE

Enroll here for free


SAVVY STARTUP MARKETER PROGRAM

www.savvystartupmarketer.com

PROMO CODE: Use savvypod for $100 off Savvy Startup Marketer


SALES READY INTENSIVE

Click here to book

PROMO CODE: Use SSMPOD for 20% off


AFFILIATE LINKS

Leadpages: https://try.leadpages.com/62ves3zfhrc9


GUEST SIGN UP & SPONSORSHIP INFO

https://lindseywagnon.com/podcast


Hosted on Acast. See acast.com/privacy for more information.