Saweetie Biography Flash a weekly Biography.

Saweetie just made history as the first woman to curate the music for ESPN’s Monday Night Football, a groundbreaking move that’s got both the sports and music worlds buzzing. According to ESSENCE and Revolt TV, Saweetie will select tracks for live broadcasts, promos, and Monday Night Countdown throughout the 2025 NFL season—putting her signature “Icy Girl” flair on America’s most-watched sporting night. The first taste of her impact came at ESPN’s Red Nail Bar pop-up in New York City on September 6, where fans were treated to “Saweet” snacks and bold red nail art from her go-to artist Temeka Jackson. She told PEOPLE and multiple outlets that football runs deep in her family, noting her father, uncles, and grandfather all played at the collegiate or NFL level. Saweetie called the honor “a major milestone” in both music and football, and she’s looking forward to showcasing up-and-coming artists alongside her own tracks.

Her new song “Pressure,” off the recently released five-track EP Hella Pressure, was handpicked to kick off the partnership and was featured in the Vikings vs. Bears Monday Night Football matchup. Hella Pressure dropped August 1 and features heavyweight producers like J White Did It and a buzzworthy guest spot from K-pop superstars TWICE, continuing Saweetie’s push to evolve her sound and global reach. On social media, Saweetie has been coy—teasing surprises for the MNF playlists while expressing pride in her Bay Area roots and love of the San Francisco 49ers. Her walkout anthem? “Do It for the Bay” with P-Lo, a tip of the hat to home.

Beyond music, Saweetie still makes waves in business and fashion. Schön Magazine’s latest digital cover spotlights her duality as CEO and performer, with Saweetie revealing she funded early college expenses with a clothing boutique and credits her family for her hustle. As reported by Forbes and AOL, her deep lineup of brand deals—from PrettyLittleThing and Morphe to the famous McDonald’s Saweetie Meal—reflect her savvy. She’s also busy with her nonprofit, the Icy Baby Foundation, and running Icy University, a YouTube hub where she doles out business wisdom and life advice directly to fans.

While there’s no major headline in the past 24 hours about a sudden scandal or album drop, Saweetie remains a cultural force, using every appearance, playlist, and post to expand her legacy. Thanks for listening. Subscribe so you never miss an update on Saweetie and search "Biography Flash" for more great biographies.

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