Every minute you wait to call a new lead, your odds drop. We unpack how a 60-second follow-up window becomes a growth engine when paired with AI voice agents and an automated media buyer that can even run TV ads for local businesses. With Atlas founder Omer Jamal, we explore the playbook that helps small teams act like big ones without adding headcount: tight pods, clear ownership, and a writing-first culture that turns scattered effort into repeatable results. We get tactical about the foun...
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Every minute you wait to call a new lead, your odds drop. We unpack how a 60-second follow-up window becomes a growth engine when paired with AI voice agents and an automated media buyer that can even run TV ads for local businesses. With Atlas founder Omer Jamal, we explore the playbook that helps small teams act like big ones without adding headcount: tight pods, clear ownership, and a writing-first culture that turns scattered effort into repeatable results. We get tactical about the foun...
From Attorney to Media Entrepreneur: Building a Franchise News Empire | Michael Shapiro
Scale Like a CEO
19 minutes
4 days ago
From Attorney to Media Entrepreneur: Building a Franchise News Empire | Michael Shapiro
Tired of watching your town’s news vanish into rumor threads and paywalled dead ends? We sat down with Michael Shapiro, founder and CEO of Tap Into, to explore how a revenue-first franchise model is rebuilding local journalism while giving small businesses a powerful digital voice. What started with a personal wake-up call became a network nearing 100 sites across New Jersey, New York, Pennsylvania, and Florida—each delivering free, objective reporting and a daily newsletter that neighbors ac...
Scale Like a CEO
Every minute you wait to call a new lead, your odds drop. We unpack how a 60-second follow-up window becomes a growth engine when paired with AI voice agents and an automated media buyer that can even run TV ads for local businesses. With Atlas founder Omer Jamal, we explore the playbook that helps small teams act like big ones without adding headcount: tight pods, clear ownership, and a writing-first culture that turns scattered effort into repeatable results. We get tactical about the foun...
