Very few of us wake up excited to buy insurance, so how do you cut through in a market awash with apathy? It’s that unique challenge that’s so rewarding to Laura Woodhead and Sam Knott. As Urban Jungle’s Marketing Director & Marshmallow’s VP of Marketing respectively, we hear from Laura & Sam how they found vision and purpose in InsureTech and their lessons from key failures. We also dive into the ‘unnecessary nonsense’ in our industry’s hiring processes, plus the power of embracing n...
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Very few of us wake up excited to buy insurance, so how do you cut through in a market awash with apathy? It’s that unique challenge that’s so rewarding to Laura Woodhead and Sam Knott. As Urban Jungle’s Marketing Director & Marshmallow’s VP of Marketing respectively, we hear from Laura & Sam how they found vision and purpose in InsureTech and their lessons from key failures. We also dive into the ‘unnecessary nonsense’ in our industry’s hiring processes, plus the power of embracing n...
Building a Booming, Sustainable D2C Brand with Wild Cosmetics Co-Founder, Charlie Bowes-Lyon #10
Scale of One to Tech
43 minutes
4 years ago
Building a Booming, Sustainable D2C Brand with Wild Cosmetics Co-Founder, Charlie Bowes-Lyon #10
As the need for sustainable hygiene products grows ever-stronger, the space in the market for an environmentally friendly, convenient way to rid the bathroom of plastic waste has opened up for the incredible Wild Cosmetics. With a focus on innovating beyond their initial, highly successful natural deodorant, the Co-Founder and CMO behind their marketing strategy - Charlie Bowers-Lyon - joins Alex on this episode of Scale of One to Tech to detail the story of their turbulent two year jou...
Scale of One to Tech
Very few of us wake up excited to buy insurance, so how do you cut through in a market awash with apathy? It’s that unique challenge that’s so rewarding to Laura Woodhead and Sam Knott. As Urban Jungle’s Marketing Director & Marshmallow’s VP of Marketing respectively, we hear from Laura & Sam how they found vision and purpose in InsureTech and their lessons from key failures. We also dive into the ‘unnecessary nonsense’ in our industry’s hiring processes, plus the power of embracing n...
