Nick talks to business strategist and author David Kenny, who shares insights from his recently published book, Epic Execution.  The conversation delves into the critical importance of execution over strategy in business, highlighting common mistakes entrepreneurs make during the transition from startup to scale-up, and both stresss the need for clarity and focus on the right customer, as well as the significance of understanding the reality of customer problems KEY TAKEAWAYS Many businesses struggle not because of a flawed strategy but due to poor execution. It's essential to prioritise the quality of execution to achieve desired outcomes. Founders often fail to validate their product-market fit by not thoroughly understanding the actual problems faced by their customers. Engaging deeply with customers can prevent building products that are not useful. Businesses should concentrate on a specific customer segment rather than trying to cater to multiple audiences. This clarity helps in developing a product that truly meets the needs of the target market. The RADAR model emphasises the importance of starting with reality, aligning assumptions, deriving insights, making informed decisions, executing effectively, and recalibrating based on feedback BEST MOMENTS "What founders often get confused about is really what should they build because they haven't really done enough validation or reality check." "The things that you do at the beginning, the early stages of a business can often scale as you fail." "If you can explain what it is that their cost is, everyone talks, it's easy to explain what a price is, but it's quite another thing to explain the cost." "If you're selling me a product and you don't know my reality, you're gonna miss." VALUABLE RESOURCES To get your copy of Nick’s new book, go to http://bit.ly/4ngC2hO Exit Your Business For Millions - Download This Guide: https://go.highvalueexit.com/opt-in Nick’s LinkedIn: https://www.linkedin.com/in/realnickbradley Nick Bradley is a world-renowned author, speaker, and business growth expert, who works with entrepreneurs, business leaders, and investors to build, scale and sell high-value companies. He spent 10+ years working in Private Equity, where he oversaw 100+ acquisitions, 26 exits, and over $5 Billion in combined value created. He has one of the top-ranked business podcasts in the UK (with over 1m downloads in over 130 countries). He now spends his time coaching and consulting business owners in building and scaling high-value business towards life-changing exits. This Podcast has been brought to you by Disruptive Media. ⁠https://disruptivemedia.co.uk/