Creating and Keeping Business Fitness is a Key Enabler for Scaling-up. This would mean creating and maintaining People Fitness, Functional Fitness, Market Fitness and avoiding Fat in the belly!
People Fitness happens when we have the Right People in Right Roles. Businesses need to manage the current and emerging role requirements pro-actively, nurturing, developing and acquiring talent in a conscious way.
Functional fitness is making sure that each function in the Business are fit-enough to meet and fulfil Scaling-up objectives. For example, the Marketing function is fit enough in terms of its capabilities, processes, and resources to execute the promotional strategies; The Operations function is fit-enough in terms of its competencies, technologies and processes to manage the volume, quality, costs, defects and so on.
Market fitness is ensuring a proper Product - Market fit for our Products or Services on an ongoing basis.
Often, alongside the Scaling-up - which leads to processing increased volumes across the business - also arises a tendency to accumulate fat, in the form of redundancies, inefficiencies, wastage, and duplication; usually in all wrong places. It’s important that the business keeps a constant vigil to avoid them, and maintain agility, efficiency and effectiveness in all its business operations.
Business Fitness leads to Excellence in Execution.
Creating and keeping ‘Business Fitness’ is thus a key enabler in a scaling-up process.
Is my business fit enough?
My name is PK Narayanan, wishing you the best! Thank you
#ceo #leadership #scaleup