AJ is a serial entrepreneur and passionate student of startups.
After a decade of spending countless hours and money building companies, most of which failed, he went back to basics and surrounded himself with entrepreneurs decades further ahead of him.
He ran a deeply connected community of 400 entrepreneurs in the UK and realised how little he knew about the art and science of company building.
At this intersection of relationships and company building is where AJ has found the key to success.
If we don't understand people, we don't understand business.
But people are hard to understand....
Which is why this show exists!
scale with soul is a deep dive intro how the best entrepreneurs alive build and manage the relationships that lead to startup success.
AJ is a serial entrepreneur and passionate student of startups.
After a decade of spending countless hours and money building companies, most of which failed, he went back to basics and surrounded himself with entrepreneurs decades further ahead of him.
He ran a deeply connected community of 400 entrepreneurs in the UK and realised how little he knew about the art and science of company building.
At this intersection of relationships and company building is where AJ has found the key to success.
If we don't understand people, we don't understand business.
But people are hard to understand....
Which is why this show exists!
scale with soul is a deep dive intro how the best entrepreneurs alive build and manage the relationships that lead to startup success.
Aron Gelbard is the CEO of the £100m revenue startup, Bloom & Wild, a flower delivery company operating across Europe.
In this interview he shares his work styles and shadows as a entrepreneur and a look inside a unicorn startup business.
📖 Chapters
00:00 - What does inefficient work look like?
07:45 - CEO = Upside Down Pyramid
09:26 - Core Value: Care Wildly
14:37 - World Class Customer Service
20:45 - Biggest Feedback from Executives - Goalkeep Less
25:17 - Responding to Market Trends
30:10 - Fix the System Not the Symptom
31:50 - How to operationalise values
34:19 - Values In Life = Embedded in Business
37:19 - Balancing kindness with demanding high performance
39:54 - The Most Difficult Decisions
45:48 - How To Set Stretch Goals
50:23 - Managing Up & Down as CEO
53:32 - Knowing everyone on the team
56:54 - Stages Of The Business Model
01:01:35 - Merging Three Teams into One
01:11:15 - Novel Annual Board Agenda
01:15:21 - The Secret To Consistency
01:21:42 - How Life impacts What We Do
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