AJ is a serial entrepreneur and passionate student of startups.
After a decade of spending countless hours and money building companies, most of which failed, he went back to basics and surrounded himself with entrepreneurs decades further ahead of him.
He ran a deeply connected community of 400 entrepreneurs in the UK and realised how little he knew about the art and science of company building.
At this intersection of relationships and company building is where AJ has found the key to success.
If we don't understand people, we don't understand business.
But people are hard to understand....
Which is why this show exists!
scale with soul is a deep dive intro how the best entrepreneurs alive build and manage the relationships that lead to startup success.
AJ is a serial entrepreneur and passionate student of startups.
After a decade of spending countless hours and money building companies, most of which failed, he went back to basics and surrounded himself with entrepreneurs decades further ahead of him.
He ran a deeply connected community of 400 entrepreneurs in the UK and realised how little he knew about the art and science of company building.
At this intersection of relationships and company building is where AJ has found the key to success.
If we don't understand people, we don't understand business.
But people are hard to understand....
Which is why this show exists!
scale with soul is a deep dive intro how the best entrepreneurs alive build and manage the relationships that lead to startup success.
A 15-lesson reflection on £100k spent, 18 months, over 50 interviews with some world class entrepreneurs.
This is a very open and honest look under the hood into what it takes to create a podcast business. I've been focusing on founder interviews because I wanted to learn what it takes to create a great company and build an audience at the same time. I definitely learned one of them.... the hard way.
📖 Chapters
0:00:00 - Intro
0:01:13 - Pret A Manger & Itsu Founder - Get To The Truth
0:05:29 - Sharmadean Reid - Build Networks Of Power
0:12:30 - Busuu Founder - Operationalise Your Culture
0:17:19 - Count the pennies, and the millions will count themselves
0:21:49 - WeWork Cofounder - What Does It Mean To Change The World?
0:28:11 - Don't go slow to go fast... just go
0:31:10 - Know what you're selling first
0:36:44 - Distribution is 50% of the game
0:39:46 - The cost of isolation is delusion
0:41:31 - The answer isn't pushing harder
0:43:32 - Financial Breakdown (My P&L)
0:48:38 - Don't build for the wrong reasons
0:51:05 - Question your foundations
0:53:12 - The Cognitive Dissonance Spiral
0:54:43 - The art of learning from others' experiences
0:56:10 - Failure Is The Cost Of Entry
0:57:22 - The future of this channel
If you enjoyed any of the clips I shared, here are the whole interviews:
Pret & Itsu Founder: The One Skill To Build £Billion Brands
https://www.youtube.com/watch?v=a1EYLLS_0xw&t=1205s
Create Your Networks Of Power | Sharmadean Reid MBE
https://www.youtube.com/watch?v=eyskAAx_P90&t=3243s
One Of Europe's Largest EdTech Exits - Busuu $436m
https://www.youtube.com/watch?v=VRA3nboz9V0&t=1558s
From 80 VC Rejections To Rejecting VCs | Atilana Pinon
https://www.youtube.com/watch?v=5gK5uCJscFU&t=1852s
WeWork's Cofounder Breaks His 5-Year Silence (Exclusive)
https://www.youtube.com/watch?v=u62kFgnUrU0&t=1615s
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Much love,
AJ x