AJ is a serial entrepreneur and passionate student of startups.
After a decade of spending countless hours and money building companies, most of which failed, he went back to basics and surrounded himself with entrepreneurs decades further ahead of him.
He ran a deeply connected community of 400 entrepreneurs in the UK and realised how little he knew about the art and science of company building.
At this intersection of relationships and company building is where AJ has found the key to success.
If we don't understand people, we don't understand business.
But people are hard to understand....
Which is why this show exists!
scale with soul is a deep dive intro how the best entrepreneurs alive build and manage the relationships that lead to startup success.
AJ is a serial entrepreneur and passionate student of startups.
After a decade of spending countless hours and money building companies, most of which failed, he went back to basics and surrounded himself with entrepreneurs decades further ahead of him.
He ran a deeply connected community of 400 entrepreneurs in the UK and realised how little he knew about the art and science of company building.
At this intersection of relationships and company building is where AJ has found the key to success.
If we don't understand people, we don't understand business.
But people are hard to understand....
Which is why this show exists!
scale with soul is a deep dive intro how the best entrepreneurs alive build and manage the relationships that lead to startup success.

Karolina Pelc is the author of HerPlay, and the Founder and ex-CEO of the startup BeyondPlay, which was acquired by FanDuel.
She has been through the startup storm and has come out the other side with methods for finding calm.
π Chapters
00:00 - Karolina Pelc
01:02 - Intensity As A CEO
04:22 - "You Think You're So Tough?"
06:48 - Addiction To Doing & Parenting
15:20 - Deep Internal Wisdom vs Limiting Beliefs
21:01 - What if You Fly vs What if You Fail
24:58 - Don't Try To Be Liked As The Leader
27:57 - Unexpected Challenges With Gender Diversity
31:24 - What Does Being Ruthless Mean?
33:07 - How Transparent Can You Be As A Founder
38:49 - Boundaries to Transparency
46:30 - "Entrepreneurs Are Not Managers" - Sir Richard Branson
49:16 - Your Relationship With Control vs Delegation
53:41 - Setting Standards of Trust and Attention to Detail
56:44 - "The Chaos Muppet Building Calmness"
01:11:27 - What Health Habits To Prioritise When You Have No Time
01:14:04 - Psychedelics: What they uncovered?
01:19:00 - The Habit Of Reframing
01:22:48 - A Book is Like A Startup
01:29:34 - Don't Believe In Luck!
01:33:02 - Her Play: The Book
If you enjoyed this interview, you might love:
Work Isn't A Family...But It Can Be Human | Katy Turner (interview)
https://www.youtube.com/watch?v=51Gxz1cQstI&t=58s
One Of Europe's Largest EdTech Exits - Busuu $436m | Bernhard Niesner (interview)
https://www.youtube.com/watch?v=VRA3nboz9V0&t=1558s
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