AJ is a serial entrepreneur and passionate student of startups.
After a decade of spending countless hours and money building companies, most of which failed, he went back to basics and surrounded himself with entrepreneurs decades further ahead of him.
He ran a deeply connected community of 400 entrepreneurs in the UK and realised how little he knew about the art and science of company building.
At this intersection of relationships and company building is where AJ has found the key to success.
If we don't understand people, we don't understand business.
But people are hard to understand....
Which is why this show exists!
scale with soul is a deep dive intro how the best entrepreneurs alive build and manage the relationships that lead to startup success.
AJ is a serial entrepreneur and passionate student of startups.
After a decade of spending countless hours and money building companies, most of which failed, he went back to basics and surrounded himself with entrepreneurs decades further ahead of him.
He ran a deeply connected community of 400 entrepreneurs in the UK and realised how little he knew about the art and science of company building.
At this intersection of relationships and company building is where AJ has found the key to success.
If we don't understand people, we don't understand business.
But people are hard to understand....
Which is why this show exists!
scale with soul is a deep dive intro how the best entrepreneurs alive build and manage the relationships that lead to startup success.
A Billionaire AND World Champion Powerlifter?
Jodie Cook, after selling her agency for 7-figures, is now building Coachvox whilst training to be a world champion. And the secret isn't talent, it's systems.
This discussion explains how to crack the code on any goal; why Jodie never looks at competition; and the exact framework that's taking her to the top of two completely different games.
🧠 What You'll Learn:
▪️ How to identify your personal success system from past wins (and apply it to anything)
▪️ Why "extreme people get extreme results" and how to test your edges safely
▪️ The 3-part superpower matrix: Ace Cards, Best Self, and Success Systems
▪️ The spirit animal framework that instantly shifts you from reactive to zen
▪️ How to build user manuals for your team that eliminate 90% of friction
📖 Chapters
00:00 - Intro
04:21 - From Birmingham Agency to Global Ambitions
07:07 - Lifetime Goals Vs Annual Targets
14:19 - Cognitive Biases and the Halo Effect
17:12 - The Superpower Matrix: Ace Cards, Best Self, Success Systems
22:15 - Lion vs Pomeranian Puppy 28:12 - What Makes You Human in an AI World?
31:44 - Your Success System (Extract It from Past Wins)
40:06 - Finding People's Superpowers on Your Team
52:20 - Jody 2.0 vs 3.0: The Card Exercise
57:43 - Horizontal vs Vertical Relationships in Teams
1:08:18 - High Standards for Yourself, No Standards for Others
1:26:47 - The Content-Beliefs-Community Flywheel
1:34:42 - "Don't Waste Your Potential"
1:39:10 - Applying Success Systems to Becoming a Billionaire
🍿 WATCH NEXT
If you liked this conversation, you'll love this one too:
Mastering Leadership - Growing Teams & Growing Yourself | James Grant
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🔗 Guest Links
Connect with Jodie: LinkedIn
Mentioned Resources:
The Courage to Be Disliked (Book) Blue Ocean Strategy (Book) Rocket Fuel (Book) Power vs Force (Book)
🔗 Affiliate Link