AJ is a serial entrepreneur and passionate student of startups.
After a decade of spending countless hours and money building companies, most of which failed, he went back to basics and surrounded himself with entrepreneurs decades further ahead of him.
He ran a deeply connected community of 400 entrepreneurs in the UK and realised how little he knew about the art and science of company building.
At this intersection of relationships and company building is where AJ has found the key to success.
If we don't understand people, we don't understand business.
But people are hard to understand....
Which is why this show exists!
scale with soul is a deep dive intro how the best entrepreneurs alive build and manage the relationships that lead to startup success.
AJ is a serial entrepreneur and passionate student of startups.
After a decade of spending countless hours and money building companies, most of which failed, he went back to basics and surrounded himself with entrepreneurs decades further ahead of him.
He ran a deeply connected community of 400 entrepreneurs in the UK and realised how little he knew about the art and science of company building.
At this intersection of relationships and company building is where AJ has found the key to success.
If we don't understand people, we don't understand business.
But people are hard to understand....
Which is why this show exists!
scale with soul is a deep dive intro how the best entrepreneurs alive build and manage the relationships that lead to startup success.
If you want to help Freddie's research on founders please fill this out: https://forms.gle/jLiW7TJBniXQfDRK8
Most founders obsess over their company metrics while completely ignoring their own performance metrics.
What if the secret to scaling your startup isn't just building better systems, but becoming a better human?
Finder coach Freddie Birley has spent years studying what separates venture-backed rockstars from the rest ... and it's not what you think.
🧠 What You'll Learn
Critical Founder Insights:
▪️ Avoid the spiritual poverty trap that follows most successful exits
▪️ Master the balance between masculine drive and feminine intuition in leadership
▪️ Discover the 3 core traits that define outlier performers in venture-backed startups
▪️ Understand why 50%+ of founders report wellbeing as their biggest personal challenge
▪️ Learn why alignment beats intelligence when it comes to sustainable high performance
▪️ Data Vs Debate: What founders at different stages (0-10, 10-20, 20-50, 50-150 team size) struggle with most
📖 Chapters
00:00 - Intro - Headhunting Taught Me to Coach
02:50 - What Actually Makes a Venture Rockstar
05:47 - The Three Pillars: Authenticity, Value Creation & Leadership
11:35 - Founder Challenges by Company Stage (Research Insights)
14:55 - Why First-Time vs Serial Founders Face Different Identity Crises
19:50 - The Performance Paradox: Preparation vs Play
25:47 - When Success Becomes a Spiritual Prison
29:09 - Internal vs External Motivation: Signs of an Emotionally Rich Founder
32:39 - Building High-Performance Culture Without Cracking the Whip
37:33 - Founder Circles: What Makes Them Thrive vs Die
43:44 - Breathwork for Founders: The Wild Modality Explained
50:29 - Connecting with Yourself as the Ceiling for Leading Others
52:31 - What the Startup Ecosystem Gets Wrong About Human Nature
54:57 - Balancing Masculine Structure with Feminine Intuition
1:05:40 - The Fundamental Principles of Being a Better Human
🍿 WATCH NEXT
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