AJ is a serial entrepreneur and passionate student of startups.
After a decade of spending countless hours and money building companies, most of which failed, he went back to basics and surrounded himself with entrepreneurs decades further ahead of him.
He ran a deeply connected community of 400 entrepreneurs in the UK and realised how little he knew about the art and science of company building.
At this intersection of relationships and company building is where AJ has found the key to success.
If we don't understand people, we don't understand business.
But people are hard to understand....
Which is why this show exists!
scale with soul is a deep dive intro how the best entrepreneurs alive build and manage the relationships that lead to startup success.
AJ is a serial entrepreneur and passionate student of startups.
After a decade of spending countless hours and money building companies, most of which failed, he went back to basics and surrounded himself with entrepreneurs decades further ahead of him.
He ran a deeply connected community of 400 entrepreneurs in the UK and realised how little he knew about the art and science of company building.
At this intersection of relationships and company building is where AJ has found the key to success.
If we don't understand people, we don't understand business.
But people are hard to understand....
Which is why this show exists!
scale with soul is a deep dive intro how the best entrepreneurs alive build and manage the relationships that lead to startup success.
Most founders think they can figure it out alone - until they crash.
Sam Knight was "very, very resistant" to coaching, convinced it was just "talking about feelings." Then his friend forced him to try it...
This is the story of how losing his father at 15 shaped his leadership blind spots, and why facing them transformed both his company and his life.
🧠 What You'll Learn
▪️ The performance management framework that separates high-growth teams from collections of individuals
▪️ Why "I am because we are" (Ubuntu philosophy) transforms competitive founders into collaborative leaders
▪️ The five pillars every leader must master (and why most CEOs score poorly on at least two)
▪️ How childhood trauma creates invisible leadership blind spots that sabotage teams
▪️ How to spot what you know is true now but will only admit in six months' time
▪️ Why feeling words at work unlock deeper team connection and performance
📖 Chapters
00:00 - From Resistant CEO to Coaching Convert
06:11 - The Yoko Ono Exhibition That Changed Everything
11:24 - Pollinate: Building and Selling a B2B Platform
13:52 - "I Really Just Wasn't Enjoying My Job"
17:38 - The Five Pillars of Leadership Framework
25:47 - Goal Setting vs Accountability: What's the Difference?
32:43 - Why Most Teams Avoid Performance Management
42:43 - The Question That Reveals Hidden Truths
49:02 - Ubuntu: "I Am Because We Are"
1:02:18 - Losing Your Father and Leading Others
1:13:06 - Preparing for Fatherhood After Loss
1:16:56 - The Ubuntu Philosophy That Transforms Teams
🍿 WATCH NEXT
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