AJ is a serial entrepreneur and passionate student of startups.
After a decade of spending countless hours and money building companies, most of which failed, he went back to basics and surrounded himself with entrepreneurs decades further ahead of him.
He ran a deeply connected community of 400 entrepreneurs in the UK and realised how little he knew about the art and science of company building.
At this intersection of relationships and company building is where AJ has found the key to success.
If we don't understand people, we don't understand business.
But people are hard to understand....
Which is why this show exists!
scale with soul is a deep dive intro how the best entrepreneurs alive build and manage the relationships that lead to startup success.
AJ is a serial entrepreneur and passionate student of startups.
After a decade of spending countless hours and money building companies, most of which failed, he went back to basics and surrounded himself with entrepreneurs decades further ahead of him.
He ran a deeply connected community of 400 entrepreneurs in the UK and realised how little he knew about the art and science of company building.
At this intersection of relationships and company building is where AJ has found the key to success.
If we don't understand people, we don't understand business.
But people are hard to understand....
Which is why this show exists!
scale with soul is a deep dive intro how the best entrepreneurs alive build and manage the relationships that lead to startup success.
Why do most startups fail?
Harvard's largest startup study reveals this as the #1 cause of failure, yet most founders don't realise.
Orr Vinegold, CEO of Unrest, has built an entire programme around solving this hidden crisis.
💡 What You'll Learn:
▪️ Why interpersonal issues kill more startups than any other factor
▪️ How to separate your ego from your business before it becomes toxic to your team
▪️ The trauma-to-fuel framework that turns personal pain into authentic brand messaging
▪️ A practical 4-pillar resilience system to "fix the roof when the sun is shining"
▪️ Why most founders confuse their identity with their company (and how to break free)
▪️ The neuroscience behind founder burnout and the salience network that controls motivation
📖 Chapters
00:00 - Intro
00:44 - From Israeli Politics to Startup Psychology
02:16 - The Four Dimensions of Self-Development
04:10 - What Kills More Startups Than Anything Else
11:22 - The Circle of Connection: Self vs Others
14:13 - Creating Challenging Relationships That Push You Forward
22:02 - Dangers of Building a Business to Heal Yourself
26:06 - The Trinity - I Am, I Will, I Must
31:45 - Four Pillars Framework
39:29 - The Three Arenas: Personal, Community, or World Impact
43:06 - From Aberdeen to Israel: A Founder's Origin Story
58:23 - The Rooms We Haven't Entered: Unprocessed Trauma
01:09:02 - The Energy Cost of Carrying Unresolved Pain
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