AJ is a serial entrepreneur and passionate student of startups.
After a decade of spending countless hours and money building companies, most of which failed, he went back to basics and surrounded himself with entrepreneurs decades further ahead of him.
He ran a deeply connected community of 400 entrepreneurs in the UK and realised how little he knew about the art and science of company building.
At this intersection of relationships and company building is where AJ has found the key to success.
If we don't understand people, we don't understand business.
But people are hard to understand....
Which is why this show exists!
scale with soul is a deep dive intro how the best entrepreneurs alive build and manage the relationships that lead to startup success.
AJ is a serial entrepreneur and passionate student of startups.
After a decade of spending countless hours and money building companies, most of which failed, he went back to basics and surrounded himself with entrepreneurs decades further ahead of him.
He ran a deeply connected community of 400 entrepreneurs in the UK and realised how little he knew about the art and science of company building.
At this intersection of relationships and company building is where AJ has found the key to success.
If we don't understand people, we don't understand business.
But people are hard to understand....
Which is why this show exists!
scale with soul is a deep dive intro how the best entrepreneurs alive build and manage the relationships that lead to startup success.

WeWork's Cofounder, Miguel McKelvey, shares the most vulnerable, insightful and rounded account of WeWork in his first interview since the startup's dramatic collapse 5 years ago.
📖 Chapters - In this interview we cover...
00:00 - The Guilt Of WeWork & How To Let Go
15:40 - What Does Changing The World Actually Mean?
22:03 - Business And Community Tensions
27:36 - What Does Community Actually Mean?
32:21 - Community Ideologies vs Geographies
38:20 - Wisdom & Naval Ravikant
44:38 - When Does A Startup Become A Cult? "
57:26 - "How do you scale culture? "
01:04:03 - What culture practices to invest in as a smaller startup
01:11:21- Leaning Into Conflict
01:13:07 - Team Adam vs Team Miguel
01:21:24 - Power Tensions
01:26:27 - Rebekah Neumann's Role in WeWork
01:32:23 - S-1 IPO Filing
01:37:34 - The Public's Reaction To Adam
01:47:19 - Miguel's Awareness Of WeWork's Finances
01:54:02 - How Much To Trust Others In The Leadership Team?
01:57:18 - Noticing Scrappy Scaling
02:00:31 - Why It Made Sense For WeWork To Buy An Artificial Wave Startup
02:02:41 - Adam & Miguel's Reality Distortion
02:10:45 - What Really Destroyed WeWork
02:12:40 - How To Step Outside Of Ourselves & Reflect
02:18:08 - Miguel's Advice For Entrepreneurs
02:27:40 - What Can We Support Miguel With
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