I changed my mind on marketing, now I get 5x the customers

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Scale Your Accounting Firm with Peter Vander Wall

Peter Vander Wall

46 episodes

2 weeks ago

You’re a great accountant. But scaling a firm? That’s a different game. On Scale Your Accounting Firm, Peter Vander Wall shares proven strategies to get better clients, stronger systems, and marketing that works. If you’ve outgrown referrals and want to build a business that runs without you—this is your playbook. No fluff, just the truth about what’s keeping you stuck and how to fix it. Follow Peter: IG @petervndr YouTube: youtube.com/@petervndr

Entrepreneurship

Business

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Entrepreneurship

Business

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I changed my mind on marketing, now I get 5x the customers

Scale Your Accounting Firm with Peter Vander Wall

19 minutes 4 seconds

5 months ago

I changed my mind on marketing, now I get 5x the customers

Marketing isn’t just about getting in front of more people — it’s about building trust and creating real connections that lead to actual results. I used to think visibility was the goal, but shifting that mindset has helped me double my business and improve outcomes for my clients. In this episode, I break down why most accounting firms approach marketing the wrong way and share three practical takeaways that can make a real difference in the next 60–90 days. I talk about better messaging, website optimization, and how content plays a bigger role than most people realize. This is what marketing really looks like today.

Timestamps:

00:00:00 Intro

00:00:28 Why Visibility Isn’t Enough Anymore

00:01:54 The Real Job of Marketing: Building Trust

00:03:28 Why Most Firms Struggle with Online Presence

00:04:06 Understanding What Your Clients Truly Care About

00:06:03 The Importance of Picking a Niche

00:07:12 How Messaging Shapes Your Brand and Clients

00:08:00 Practical Takeaway #1: Audit and Improve Your Website

00:10:26 Practical Takeaway #2: Fix Your Messaging, Not Just Your Funnel

00:13:40 Sell Outcomes, Not Features

00:15:18 Practical Takeaway #3: Use Content to Retain and Impress Clients

00:17:00 Why Content Reinforces Client Value Long-Term

00:18:29 Final Thoughts

Interested in working with me? Apply here:

► socialclubstudios.com/work-with-us

Let's connect!

► Instagram: https://www.instagram.com/petervndr/

► LinkedIn: https://www.linkedin.com/in/petervanderwall/

► Twitter: https://twitter.com/petervndr

► YouTube: https://www.youtube.com/@petervndr