In this episode, I walk through the real constraint holding your firm back, how to package your services to sell to complete strangers, and the marketing plan you need to grow quickly. Too many firms offer what they think clients want, but miss the mark completely. I break down the exact process we use to create irresistible offers, build trust with cold prospects, and convert more leads into high-value clients. If you want a proven system to scale your firm, this episode is a must-listen.

Timestamps:

00:00:00 – Intro: The boring but powerful growth strategy

00:00:37 – The real constraint holding your firm back

00:01:08 – Alex Hormozi’s Value Equation and how it applies to accounting firms

00:02:12 – Why people don’t trust online marketing & how to overcome it

00:03:06 – How to package your service so it sells itself

00:04:19 – The Four Horsemen of Value: How to make clients say ‘yes’ faster

00:06:00 – Why your clients don’t actually want ‘tax savings’ or ‘bookkeeping’

00:07:48 – The hidden risks that stop people from signing up (and how to remove them)

00:10:11 – The ‘Intro Offer’ strategy to increase conversions & build trust

00:12:30 – Real-world example: How a tax firm boosted sales by 20% overnight

00:14:48 – The exact marketing system that works for any accounting firm

00:18:02 – How to nurture leads with a 30-day email sequence

00:20:40 – Why you need to set up tracking BEFORE launching ads

00:21:36 – How Facebook’s pixel data can make or break your future marketing

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