Welcome back, babes, to the Scale Your Sales Podcast! Today’s episode dives deep into the heart of storytelling, authenticity, and emotional connection with Pernilla, a brand strategist and storytelling expert who helps entrepreneurs transform their message into a movement. In this episode, Jillian and Pernilla unpack what it really means to lead with your story, to connect beyond the highlight reel, and to build a brand rooted in truth, not trends. This conversation will speak to every entrepreneur who’s tired of surface-level marketing and ready to create impact through genuine connection and narrative power. Topics Covered: How storytelling creates emotional trust and builds authority faster than strategy alone Why vulnerability isn’t weakness—but the bridge to real influence The danger of “perfect” branding and how it disconnects you from your audience Pernilla’s process for helping clients find their “core story” and turn it into magnetic content The role of self-awareness in marketing and how to align your brand with your true values Why audiences crave imperfection and relatability in the digital space How to balance storytelling with sales without feeling manipulative Real talk on showing up online when you’re evolving personally and professionally “You need to ask yourself would you buy from you” – Jillian CONNECT WITH KIMBERLEY: Instagram: @pernllla Facebook: Pernilla Solin: www.solin.stream/pernilla CONNECT WITH JILLIAN Follow me on IG: @thejillianmurphy Sign up for my FREE Webinar → go.thejillianmurphy.com Join my Facebook Community: https://bit.ly/sellingsecretsgroup Learn to create Stories That Sell here