From Delivery Vans to Design Led SaaS: The Wild Ride of Niklas Olsson!

In this episode of ScaleUp Sound Bytes, Sam sits down with serial founder and spreadsheet disruptor, Niklas Olsson. He’s the brains behind klaro and has previously built everything from delivery startups to data platforms, with an acquisition or two along the way.

Niklas is what happens when you mix industrial design, a love of math, a dash of chaos, and five startup journeys. He’s gone from sketching Ferraris to building what he calls the “Canva for numbers” empowering non-finance folks to make big decisions without breaking a spreadsheet or their spirit.

Check out a little of what we cover:

💡 Why numerical thinking is a superpower and how klaro is making it mainstream

💡 Building startups by living the customer experience (yes, he drove the van himself)

💡 How posting a humble Google Sheet exploded into thousands of downloads and sparked a company

💡 The dangers of spreadsheet spaghetti and why templates aren’t enough

💡 What it means to build a values-led team: mindful intentions, side by side, forever a student

💡 Getting from zero to MVP using content, community and pure scrappiness

💡 Lessons from five startups with what worked, what flopped, and what he’d never do again

Whether you’re an aspiring founder, a frustrated spreadsheet warrior, or someone who’s ever wondered if maybe there's a better way to crunch numbers, this one’s for you.

Niklas is sharp, honest, and design led in everything he does and it shows.

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