In episode 1 of the Scaling Green-Tech podcast, Adopter co-founders Matt Jaworski and Katherine Keddie dive into why websites matter, especially for early-stage climate founders. Even if you’re still at the idea stage, having a simple, functional, and up-to-date site can make all the difference when it comes to credibility, traction, and first impressions with investors or partners.

They unpack five common mistakes they see all the time: leaving your website to gather dust, using vague or overly technical language, getting locked into expensive suppliers, choosing platforms that don’t grow with you, and skipping real-world images or examples that show your solution actually exists.

Throughout the episode, Matt and Katherine share tips on how to avoid these traps and explain why your website isn’t just a box to tick, it’s a key part of how your business shows up in the world. If you’re wondering where to start with your green-tech website, this one’s for you.

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