How to Win on LinkedIn in 2025 - A Founder’s Guide to Real Engagement

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Scaling Green-Tech

Matt Jaworski and Katherine Keddie

13 episodes

1 week ago

Scaling Green-Tech by Adopter is a podcast for people shaping the future of climate technology - founders, investors, and ecosystem leaders at the forefront of adaptation and resilience solutions. As part of Adopter’s mission to accelerate the adoption of high-impact climate innovation, the podcast aims to amplify real voices and practical insights that can help others navigate the startup journey. Our conversations go beyond the hype to bring real, unfiltered stories - the wins, the roadblocks and everything you need to know in between.

Entrepreneurship

Business

RSS

All content for Scaling Green-Tech is the property of Matt Jaworski and Katherine Keddie and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Entrepreneurship

Business

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How to Win on LinkedIn in 2025 - A Founder’s Guide to Real Engagement

Scaling Green-Tech

30 minutes 36 seconds

1 month ago

How to Win on LinkedIn in 2025 - A Founder’s Guide to Real Engagement

In this episode of Scaling Green-Tech, Adopter’s Matt Jaworski and Katherine Keddie unpack what’s new on LinkedIn in 2025 - and how founders can use it to drive real growth.

They explore the rise of TikTok-style video feeds, the value of authentic storytelling, and why founder voices consistently outperform brand posts. In 2025, the most effective content isn’t polished or AI-generated, but human, timely, and genuinely useful. Expect practical insights on turning expertise into engagement, creating content that sparks discussion, and reframing your message from sustainability to resilience.

If you’re a climate-tech founder ready to make LinkedIn work harder for your mission, this one’s for you.
Adopter is Europe’s first marketing company specialised in climate tech and adaptation solutions. Find out more about how we support scaling innovation through strategic digital marketing ⁠here⁠.