Turning Insights Into Impact - Auditing Your Online Presence

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Scaling Green-Tech

Matt Jaworski and Katherine Keddie

13 episodes

1 week ago

Scaling Green-Tech by Adopter is a podcast for people shaping the future of climate technology - founders, investors, and ecosystem leaders at the forefront of adaptation and resilience solutions. As part of Adopter’s mission to accelerate the adoption of high-impact climate innovation, the podcast aims to amplify real voices and practical insights that can help others navigate the startup journey. Our conversations go beyond the hype to bring real, unfiltered stories - the wins, the roadblocks and everything you need to know in between.

Entrepreneurship

Business

RSS

All content for Scaling Green-Tech is the property of Matt Jaworski and Katherine Keddie and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Entrepreneurship

Business

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Turning Insights Into Impact - Auditing Your Online Presence

Scaling Green-Tech

34 minutes 40 seconds

2 months ago

Turning Insights Into Impact - Auditing Your Online Presence

In episode 9 of the Scaling Green-Tech podcast, Katherine Keddie and Matt Jaworski share a hands-on guide to auditing your online presence. They break down where to start, from mapping your digital touchpoints and pulling data, to analysing website speed, SEO performance, and social media engagement. Along the way, they share practical tips for getting more from tools like LinkedIn, Google Analytics, and Bing Webmaster, and explain how to turn numbers into meaningful insight.

We also explore the power of founder-led social media, how to benchmark against the right competitors, and why credibility frameworks like Stanford’s Web Credibility Guidelines can be just as important as metrics. If you’re a green-tech innovator or marketer looking to transform raw data into strategy and build a digital presence that scales, this episode is for you.

Find out more about Adopter⁠ ⁠here⁠⁠.