What drives our culture forward? Join Max & Ruby as they chat with cultural icons in music, food, fashion, sports, and more to explore how they shape the world around us. Discover the stories behind beloved brands, cultural figureheads and learn how to stand out in a fast-paced world. Tune in!
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What drives our culture forward? Join Max & Ruby as they chat with cultural icons in music, food, fashion, sports, and more to explore how they shape the world around us. Discover the stories behind beloved brands, cultural figureheads and learn how to stand out in a fast-paced world. Tune in!
25. Head of Music at SXSW London, Adem Holness speaks on the need for festivals, the importance of grassroots musicians, venues and more .
Scenes
48 minutes 37 seconds
5 months ago
25. Head of Music at SXSW London, Adem Holness speaks on the need for festivals, the importance of grassroots musicians, venues and more .
To celebrate SXSW coming to London for the first time, we sat down with the festivals Head of Music, Adem Holness. Previously working as Head of Contemporary Music at The Southbank Centre, Adem was tasked with giving the green light to hundreds of musicians that will be performing at the Music, Film & Tech conference from the 2-7th June 2025.
In this chat, we spoke about:
How can brands harness the power of grassroots music
What the countless music venues closing down signifies for our future
Why festivals like SXSW London are so important to our culture
Enjoy!
Scenes
What drives our culture forward? Join Max & Ruby as they chat with cultural icons in music, food, fashion, sports, and more to explore how they shape the world around us. Discover the stories behind beloved brands, cultural figureheads and learn how to stand out in a fast-paced world. Tune in!
