In this compelling episode of Schmidt List, Jay Kallman takes on dual roles as host and guest to explore the intricacies of marketing within the franchise industry and B2B sectors. With over 15 years of marketing expertise, Jay shares her journey from working on the supplier side of franchising to founding her own agency, Revy Marketing. The discussion dives deep into the unique challenges of franchise marketing, highlighting how transparency and effective communication are vital for preventing disruptions and fostering satisfaction among stakeholders.
Jay also sheds light on the pressing challenges businesses face today, particularly the difficulty of understanding customer needs in a rapidly evolving tech landscape shaped by advancements like AI. She emphasizes the critical role of trust and personalization in forging meaningful customer relationships. To help businesses improve engagement, Jay offers actionable advice, such as conducting interviews and building community-driven spaces to uncover key customer insights.
Listeners will walk away with practical strategies for creating authentic connections with clients, addressing their core pain points, and humanizing marketing efforts to stand out in a competitive B2B environment. Jay champions simplicity, minimalism, and a personal touch as the cornerstones of a successful marketing approach.
To learn more about Jay's work and insights, visit Revy Marketing's website or connect with her on LinkedIn. Jay also previews an exciting upcoming event, Women Driving Revenue, on February 27th, 2025.
Connect with Jay!
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