Kevin Roy – CEO/Co-Founder of GreenBananaSEO I don’t think SEO is dead… Most of our clients have seen about an 80% –I’m sorry, a 20% drop in organic traffic, but we have seen a significantuptick in people going to ChatGPT, Gemini, Claude, Grok, Perplexity…and they’re getting that information right in the LLM search result.” Kevin Roy is the Chief Executive Officer and Co-Founder of the digital marketing and search-engine optimization agency GreenBananaSEO, based in Beverly, Massachusetts. Under his leadership the firm has grown into a recognized industry leader serving 1000+ clients across 30+ verticals and has been listed on the Inc. 5000 three years in a row.  Kevin built his career around driving profitable growth, new market entry and innovative digital-marketing services for technology, finance, manufacturing, non-profit and defense clients. Early in his career he was working in web and startup marketing, where he leveraged his technical and strategic skills to transition into SEO, SEM and full-scale digital advertising. One of Kevin’s signature contributions to the market was pioneering the “pay-for-performance” SEO model, where clients only pay when defined ranking goals are achieved—shifting risk away from the client and demonstrating the agency’s confidence in its methods. At GreenBananaSEO, Kevin drives a culture of results, transparency and innovation. His agency offers a full arsenal of digital services, SEO, answer-engine optimization (AEO), Google Ads, geo-fencing, programmatic display and web-development, ensuring clients are equipped for the evolving landscape of search and AI-powered discovery. Kevin is committed to advancing the profession of digital marketing, frequently appearing as a guest on podcasts and industry panels exploring topics such as AI in marketing, the 80/20 rule (Pareto principle) in SEO, and the changing nature of search in the era of large-language models. Based in the greater Boston area, Kevin holds the view that success in digital marketing is less about chasing the latest tactic and more about building partnerships, clear value propositions and measurable outcomes. He remains focused on helping ambitious clients scale smarter, faster and more sustainably.Rhett Power – Best-Selling Author of The Entrepreneur’s Book of Actions: Essential Daily Exercises and Habits for Becoming Wealthier, Smarter, and More Successful, Speaker and Executive Coach Leadership sports in your head, that every entrepreneur you know facesdoubt, fear, imposter syndrome, and head of mentals teaches leaders howto manage the conversation in their own heads before it manages them,because your mindset sets the tone for your team and your business. Rhett Power co-founded Wild Creations, now Funology, in 2007 and quickly built the startup toy company into the 2010 Fastest Growing Business in South Carolina. Wild Creations was awarded a Blue Ribbon Top 75 US Company by the US Chamber of Commerce and named as one of Inc. Magazine’s 500 Fastest Growing US Companies two years in a row. He and his team have won over 40 national awards for their innovative toys. He was a finalist for Ernst and Young’s Entrepreneur of the Year award in 2011 and was nominated again in 2012. He was recently named as one of the world’s top 100 business bloggers in 2015. A member of the United States Department of State’s International Speakers Program, he travels the globe speaking about entrepreneurship, leadership, and management alongside the likes of Gates Foundation CEO Sue Desmond-Hellmann, AOL Founder Steve Case, and President Barack Obama. He has written for the Huffington Post, Time, and The Wall Street Journal and is a regular columnist for Inc., Success Magazine, and Business Insider. Prior to founding Wild Creations, Rhett worked as an economic and small business development consultant for the United States Agency for International Development (USAID), serving 7 years in the former Soviet Republics of Central Asia. Pri