Send us a text Want to know how a gym thrives without leaning on hype or high-skill circus moves? We sit down with Michael Logue, founder of Athlete Gyms, to unpack how a people-first culture, clear programming, and genuine hospitality can outperform big ad spends in a crowded Dubai market. Michael traces his path from Manchester to Dubai, the early days coaching across multiple studios, and the leap to opening Athlete after building a loyal community that existed before the space did. We di...