Gen Z Drinking More, but Socialization, Economic Pressures Hitting Volumes

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Gen Z Drinking More, but Socialization, Economic Pressures Hitting Volumes

Schwab Network

9 minutes 7 seconds

15 hours ago

Gen Z Drinking More, but Socialization, Economic Pressures Hitting Volumes

Marten Lodewijks considers the reasons for falling global alcohol consumption, noting that people are drinking less often and drinking less when they do. “Participation rate amongst Gen Z has been trending upwards for the past few years,” he notes, saying that maybe the generation is “late to the party” because of Covid-19 and economic pressures. He also discusses how Gen Z has more options for drinks and they approach consumption in a different way.

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