In this episode, we share tips on how to approach an audience based on shared values. We cover also some experiences from a workshop we hosted at the AAAS Annual Meeting 2021 on the same topic.

You can find the moments of the Twitter chat we organised post-workshop here.

If you want to receive the handout with guided exercises in value-based communication, drop us a message on Twitter at @scicomm_jc.

You can listen to the previous episode mentioned here.

The data Mariya talks about in the beginning of the episode on COVID19 opinion results by all sorts of demographics can be accessed here: https://academics.lmu.edu/studyla/studies/losangelespublicopinionsurvey

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