We challenge the habit of late-stage theme building and show why persuasion in civil trials starts six to twelve months out. Using cognitive science, psychometrics, and language framing, we map a path to a single, coherent story that jurors accept with confidence. • why jurors construct stories rather than tally facts • the risk of inferred events and causal gaps • the four pillars of story acceptance coverage, coherence, completeness, uniqueness • mapping narrative features to legal element...
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We challenge the habit of late-stage theme building and show why persuasion in civil trials starts six to twelve months out. Using cognitive science, psychometrics, and language framing, we map a path to a single, coherent story that jurors accept with confidence. • why jurors construct stories rather than tally facts • the risk of inferred events and causal gaps • the four pillars of story acceptance coverage, coherence, completeness, uniqueness • mapping narrative features to legal element...
We challenge the habit of late-stage theme building and show why persuasion in civil trials starts six to twelve months out. Using cognitive science, psychometrics, and language framing, we map a path to a single, coherent story that jurors accept with confidence. • why jurors construct stories rather than tally facts • the risk of inferred events and causal gaps • the four pillars of story acceptance coverage, coherence, completeness, uniqueness • mapping narrative features to legal element...
Science of Justice
We challenge the habit of late-stage theme building and show why persuasion in civil trials starts six to twelve months out. Using cognitive science, psychometrics, and language framing, we map a path to a single, coherent story that jurors accept with confidence. • why jurors construct stories rather than tally facts • the risk of inferred events and causal gaps • the four pillars of story acceptance coverage, coherence, completeness, uniqueness • mapping narrative features to legal element...
