We challenge the habit of late-stage theme building and show why persuasion in civil trials starts six to twelve months out. Using cognitive science, psychometrics, and language framing, we map a path to a single, coherent story that jurors accept with confidence. • why jurors construct stories rather than tally facts • the risk of inferred events and causal gaps • the four pillars of story acceptance coverage, coherence, completeness, uniqueness • mapping narrative features to legal element...
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We challenge the habit of late-stage theme building and show why persuasion in civil trials starts six to twelve months out. Using cognitive science, psychometrics, and language framing, we map a path to a single, coherent story that jurors accept with confidence. • why jurors construct stories rather than tally facts • the risk of inferred events and causal gaps • the four pillars of story acceptance coverage, coherence, completeness, uniqueness • mapping narrative features to legal element...
What if you could see bias before it sees you? In this episode of Science of Justice, we get into how predictive analytics and hyperlocal data are transforming voir dire in high-stakes civil trials. Learn how to anticipate juror leanings, decode unconscious attitudes, and move beyond gut instinct to build smarter case strategies. From real-world case studies to the science behind early verdict patterns, this episode reveals how trial teams are using data to unlock the psychology of the jury b...
Science of Justice
We challenge the habit of late-stage theme building and show why persuasion in civil trials starts six to twelve months out. Using cognitive science, psychometrics, and language framing, we map a path to a single, coherent story that jurors accept with confidence. • why jurors construct stories rather than tally facts • the risk of inferred events and causal gaps • the four pillars of story acceptance coverage, coherence, completeness, uniqueness • mapping narrative features to legal element...
