We challenge the habit of late-stage theme building and show why persuasion in civil trials starts six to twelve months out. Using cognitive science, psychometrics, and language framing, we map a path to a single, coherent story that jurors accept with confidence. • why jurors construct stories rather than tally facts • the risk of inferred events and causal gaps • the four pillars of story acceptance coverage, coherence, completeness, uniqueness • mapping narrative features to legal element...
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We challenge the habit of late-stage theme building and show why persuasion in civil trials starts six to twelve months out. Using cognitive science, psychometrics, and language framing, we map a path to a single, coherent story that jurors accept with confidence. • why jurors construct stories rather than tally facts • the risk of inferred events and causal gaps • the four pillars of story acceptance coverage, coherence, completeness, uniqueness • mapping narrative features to legal element...
Your One-Shot Trial Approach Is Costing You Verdicts
Science of Justice
41 minutes
3 months ago
Your One-Shot Trial Approach Is Costing You Verdicts
We explore how structured scientific experimentation can transform trial preparation, leading to more predictable outcomes in the courtroom. Moving beyond gut instinct and intuition, we reveal how evidence-based approaches can help plaintiff attorneys identify what truly moves jurors. • Traditional mock trials create noise rather than signal due to small sample sizes and one-shot testing approaches • Social dynamics in focus groups often distort results through bandwagon effects and courtesy...
Science of Justice
We challenge the habit of late-stage theme building and show why persuasion in civil trials starts six to twelve months out. Using cognitive science, psychometrics, and language framing, we map a path to a single, coherent story that jurors accept with confidence. • why jurors construct stories rather than tally facts • the risk of inferred events and causal gaps • the four pillars of story acceptance coverage, coherence, completeness, uniqueness • mapping narrative features to legal element...
